

Jorge Vásquez
Jorge Elías Rojas Vásquez was born into a coffee-growing family in La Armenia, near Planadas in Tolima. He tragically lost his father at the age of five, and grew up in a world surrounded by coffee trees and hard work. By the time he was 12, he had taken responsibility for the family farm. As he grew older, he know that his calling was to start his own business growing coffee.

La Roca Estate
In 2010, he took ownership of La Roca Estate, a 4.5-hectare plot at over 1,800 meters above sea level, where he has dedicated himself to producing high-quality specialty coffee. Nestled in the mountains among natural reserves and waterfalls, La Roca is home to quality varietals such as Geisha, Pink Bourbon, Pacamara, Mokka, and Wush-Wush.
Jorge's meticulous approach to coffee has earned him numerous awards, including both local competitions and a third place in the Cup of Excellence in 2023, together with his brother, Angel.
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Natural Typica
Jorge focusses heavily on processing; his expertise in fermentation has helped shape quality coffees for fellow farmers and solidify his reputation in the industry. He recently gained a Q-processing certificate, and continues to push for a deeper understanding of quality, both for himself and for his neighbours.
This lot of Typica underwent natural processing. Cherries are harvested at peak ripeness before floating to remove defects. Natural processing often requires very careful cherry selection, as opportunities for further selection are far more limited than in washed processing. After floating, cherries are allowed to ferment for 48 hours in closed tanks, followed by a second 24-hour fermentation in open tanks. The cherries are then carefully taken to the drying beds for a slow drying over 10 days under plastic drying tunnels, allowing for greater control over the process.
This leads to a profile dominated by ripe fruit, both brighter strawberry and raspberry, and heavier blackberry and blueberry, rounded out by dark chocolate and a subtle hibiscus floral finish.
